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SKECHERS Uses: MyMail
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24%
MyMail open rate
7.8%
MyMail conversion rate
15X
Return on marketing spend
We’re sending them personalized emails with information on new arrivals, in-stocks, and sales on shoes and apparel they care about. The overriding goal of the program is to increase sales on skechers.com, and MyBuys clearly helps us do that.

– Vice President of Direct Marketing & e-Commerce