Case Studies
MyBuys drives tangible results for clients in a wide range of retail categories. We are committed to helping our clients succeed—so much so that we have an entire team dedicated to client success. Read how MyBuys clients are boosting cart size, conversion rates and customer lifetime value.
Austad’s Golf: Personalization That Drives Sales and Wins Customers
Austad’s Golf started the first golf catalog in America and today has 11 retail stores in the upper Midwest. MyBuys Web Recommendations and Personalized Alerts have helped Austad’s increase quarterly website sales 10% year over year, grow email conversion rate to 4.6% from 2%, and boost AOV by 20%.
“Personalizing our site with MyBuys recommendations and email alerts helps us win and keep customers. We’re big believers in the power of personalization”
— Joel Harrington, Internet Operations and Marketing Director, Austad’s Golf
Massey’s Professional Outfitters: Boosting Website Revenue and Revenue Per Transaction
Massey’s Professional Outfitters is the South’s premier provider of gear and clothing for outdoor sports. The company uses Personalized Alerts and Web Recommendations to merchandise products that respond to customers’ interests to cross-sell effectively, and to create a store-like experience on the Web. Results include December sales up 500%, overall conversion rate up to 4% from 1.5%, and AOV up 40%.
“MyBuys helps us bring a very high level of service to customers, employees and staff. It contributes to our success financially, of course, but beyond that it serves as a smart and silent salesperson who’s aligned with our philosophy of serving our customers well. It fits in really well with the Massey’s brand.”
— Mike Massey, Owner, Massey’s Professional Outfitters
SKECHERS USA: Increasing Site Sales with Compelling, Personalized Email Alerts
SKECHERS USA, Inc, is an award-winning global leader in the lifestyle footwear industry. For SKECHERS, MyBuys generates personalized email alerts that build customer loyalty and promote the company’s shoes and apparel. Results include an open rate of 24%, conversion rate of 7.8%, and a 15x return on marketing spend.
“We’re sending customers personalized emails with information on new arrivals, in-stocks, and sales on shoes and apparel they care about. The overriding goal of the program is to increase sales on skechers.com, and MyBuys clearly helps us do that.”
— Laura Christine, Vice President of Direct Marketing & e-Commerce, SKECHERS USA
KarmaLoop: Doubling Conversion Rates with Personalized Email
Karmaloop specializes in reaching the international underground fashion and lifestyle scene, offering over 100 of the world’s hottest streetwear brands. With Web Recommendations from MyBuys, Karmaloop makes sure younger customers are the first to hear about the latest products from their favorite brands. MyBuys Personalized Alerts have doubled the conversion rates of previous email marketing campaigns and a 220% increase in revenue per consumer interaction.
“We’re convinced personalized offers generate more sales.”
— Anand Shah, Chief Operating Officer, Karmaloop
What Next?
Hear what our clients have to say. Learn more about recommendations on the web and email alerts.
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