MyBuys Case Studies » Groovy Candies
MyBuys helps our clients increase their revenues by up to 25%, conversion by up to 50% and customer lifetime value by as much as 300%.
Read how MyBuys clients have improved their acquisition, conversion and nurturing, have reaped the benefits of omni-channel customer-centric marketing, and are delighting their customers.
Customer-Centric Marketing Creates
Sweet Success for Groovy Candies
Groovy Candies began with one goal: To be the absolute best candy wholesaler on the web. The company has steadily grown by offering innovative candy products, purchased from more than 150 different candy factories, and great customer service. The company is recognized in the candy industry as a leading wholesaler of candy. The Groovy Candies catalog contains more than 3,500 items, with a product mix that changes on a monthly basis, and they typically stock in excess of 350,000 pounds of candy.
Email revenue up 6X, order value up 70%
Groovy Candies has implemented omni-channel customer centric marketing with personalized email and web recommendations. Their average revenue per email campaign is up 600% since deploying customer-centric email and personalized web recommendations have delivered a greater than 70% increase in average order value.
Read the full case study below.