MyBuys Case Studies » Karmaloop
MyBuys helps our clients increase their revenues by up to 25%, conversion by up to 50% and customer lifetime value by as much as 300%.
Read how MyBuys clients have improved their acquisition, conversion and nurturing, have reaped the benefits of omni-channel customer-centric marketing, and are delighting their customers.
MyBuys Helps Create “Community of Style”
With 2012 revenues in excess of $200 million, Karmaloop is the world’s largest online retailer of streetwear, the distinctive retro style of fashion inspired by 80’s skateboard and sneaker culture, one expressed in iconic t-shirts, hoodies, hats, accessories and, of course, killer kicks (sneakers, of course!). The company has beoome a global empire, encompassing fashion retailing, social networking, an online culture channel, an activist network and even a TV channel.
Big increases in order value, conversion and revenue
With 80 percent of their SKU’s having a shelf life of six to eight weeks, it’s critical for Karmaloop to put the right products in front of consumers. With MyBuys Personalized Web Recomendations, Karmaloop can sure younger consumers are the first to hear about the latest products from their favorite brands.
Karmaloop deployed an omni-channel customer centric-marketing strategy spanning personalized email and web recommendations. MyBuys Personalized Email Alerts have doubled the conversion rates of Karmaloop’s previous email marketing campaigns and delivered a 220% increase in revenue per consumer interaction. With personalized web recommendations, Karmaloop’s average order value is up 62% and conversion has increased 73% – leading to revenue growth of 11%.
“Personalized offers generate more sales.”
— Anand Shah, Chief Operating Officer, Karmaloop
Read the full case study below.