MyBuys Case Studies » Wine Enthusiast
MyBuys helps our clients increase their revenues by up to 25%, conversion by up to 50% and customer lifetime value by as much as 300%.
Read how MyBuys clients have improved their acquisition, conversion and nurturing, have reaped the benefits of omni-channel customer-centric marketing, and are delighting their customers.
Wine Enthusiast.com: Toasting a
200% Increase in Conversion
Founded in 1979, Wine Enthusiast Companies (WineEnthusiast.com) is the world’s number one source for wine cellars, accessories, information, education, and events, and is a driving force in the marketplace. With more than $150 million in revenue in 2012, Wine Enthusiast Companies has become a prominent multi-channel marketer of a growing line of products that satisfy, inform, enrich, entertain and inspire.
Big increases in conversion
Wine Enthusiast has worked with MyBuys to deploy omni-channel customer-centric marketing including both personalized email and web recommendations. Since deploying Mybuys, Wine Enthusiast’s conversion rate is up 200 percent, click through on emails is up 600%, and overall conversion for consumers who interact with MyBuys web recommendations is a whopping 9.8 percent.
“Recommendations and reviews are must-haves for online retailers. Customers expect them, and they clearly boost sales.”
– Glenn Edelman, vice president, Online Marketing and Merchandising, Wine Enthusiast
Read the full case study below.