Company | Leadership Team

Leadership Team

MyBuys founders and leadership team are all e-Commerce veterans from such pioneering e-Commerce vendors as Blue Martini, BroadVision and MarketLive, e-Piphany and such leading online retailers as Amazon. Our background includes technology experience at Microsoft, Oracle, and Siebel Systems and retailing experience at Kellogg’s, Charles Schwab, and Wells Fargo.

Robert Cell - Chief Executive Officer

Robert Cell is an expert in retail, advertising, and consumer products. Most recently, Robert was Chief Executive Officer of AdSpace Networks, where he led the company through rapid growth and strategic restructuring to focus on becoming a mall advertising network while also growing, and subsequently, divesting its CoolSign video merchandising enterprise business. Under his leadership as Chief Operating Officer at Blue Martini Software, a pioneer in e-commerce solutions, the market capitalization tripled, license revenue doubled, and net results increased by $40M. Prior to Blue Martini, Robert served as the Vice President of Corporate Development for Kellogg Company and as General Manager for its Lender's Bagel Division. In addition to leading Kellogg's external growth and acquisitions, he led the turnaround of the Lender's Bagel Division, tripled its value, and divested the unit for nearly $300M. Preceding his tenure with the Kellogg Company, he was Managing Director and co-founder of Deloitte and Touche LLP's Midwest Corporate Finance practice responsible for advising the region's clients on acquisitions and joint ventures. Robert holds an MBA with High Distinction and a BSE from the University of Michigan.

Len Eschweiler - Senior Vice President Sales

Len Eschweiler has over 13 years of sales leadership experience in the e-commerce sector. Prior to joining MyBuys, he was an early team member of MarketLive, an industry leading e-commerce platform and solutions provider where he served as Vice President, Sales and Marketing, and most recently headed up European expansion efforts as Vice President of Strategy, Europe. Previously, he was Director of Sales and Marketing for IMS-Net, a start-up focused on serving the needs of commodity trading via an Internet based trading marketplace. Before entering the software arena, he founded one of the first online music distribution sites for unsigned artists. Len studied computer science at Colorado State University and holds a BS in Finance with a minor in Music from Sonoma State University.

Glenn Fishback - Senior Vice President MyBuys Media

Glenn Fishback joins MyBuys as the Senior Vice President of MyBuys Media. He brings over 12 years of experience in the digital media industry, most recently at Adify, a wholly owned subsidiary of Cox Enterprises, where as Senior Vice President Media, he successfully managed the field sales organization and go-to-market strategy to deliver 500% average revenue growth in 2010 versus the previous year. Prior to Adify, Glenn was VP of Sales at Turn, an end-to-end platform for managing data-driven digital advertising, where he built and managed a sales team to deliver tens of millions in revenue. Glenn holds a Bachelors in Communications & Engineering from Santa Clara University.

Chip Overstreet - Senior Vice President Marketing, Corporate & Business Development

Chip Overstreet has over 23 years of high tech experience focused on sales, marketing and executive management. Most recently, Chip was the CEO of Encover, a market leader in helping high-tech manufacturers to market and sell services more effectively through their channel partners. Prior, Chip served as worldwide vice president of marketing & business development at Blue Martini Software, a NASDAQ-listed provider of e-commerce solutions. Previously, he served as president and CEO of RTIME, a provider or real-time networking technology, which was acquired by SONY to become the multi-player engine for the PlayStation 2 and 3. Prior to Sony, Chip held vice president of marketing and alliances roles at Open Horizon and Ochre Development, and product consulting and sales engineering roles at Oracle Corporation. Chip received a BA in economics from Stanford University.

Paul Rosenblum - Vice President Products and Strategy

Paul Rosenblum has over 20 years of experience defining the strategic direction of successful products for the retail industry. Prior to MyBuys, Paul was Entrepreneur in Residence at Redpoint Ventures. Earlier, he was responsible for product strategy at Pay By Touch, the leading biometric payment system for retailers. Previously, he served as Vice President of Marketing at Movaris, where he repositioned the company as an early leader in Sarbanes-Oxley compliance systems for Fortune 1000 companies. As Vice President of Product Marketing at Blue Martini Software, he was responsible for defining retail eMerchandising. Prior to that, he was Senior Director of Product Marketing at Siebel Systems where he was responsible for the definition of Siebel's flagship sales effectiveness products and launched Siebel's first vertical market solutions. Paul holds an SB in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology.

Mark Weiler - Senior Vice President Engineering

Mark Weiler provides the technical and visionary leadership to MyBuys Engineering team. He brings over 16 years of experience in building high quality solutions in the areas of Web Applications, Enterprise Applications, Infrastructure, and Systems software. Most recently, Mark was Vice President Engineering at NorthStar Systems Inc., where he was part of the founding team and was responsible for first 8 versions of the company's leading Wealth Management and Asset Management solutions. Prior to joining NorthStar, he managed the teams responsible for building B2B connectors and EAI adapters for Extricity (acquired by Peregrine) whose Alliance B2B product line was used to automate supply chains including RosettaNet processes for several major electronics vendors. Before Extricity/Peregrine, he developed a number of products at Microsoft, notably Exchange Server, MAPI, and LAN Manager and he was a key member of the Exchange X.400 Message Transfer Agent on the first four releases of Exchange Server. Mark holds a Bachelors degree in Computer Science and Engineering from the University of California, Santa Barbara.