Leadership Team
MyBuys founders and leadership team are all e-Commerce veterans from such pioneering e-Commerce vendors as Blue Martini, BroadVision and MarketLive, e-Piphany and such leading online retailers as Amazon. Our background includes technology experience at Microsoft, Oracle, and Siebel Systems and retailing experience at Kellogg’s, Charles Schwab, and Wells Fargo.
Robert Cell - Chief Executive Officer
Robert Cell is an expert in retail, advertising, and consumer products. Most recently, Robert was Chief Executive Officer of AdSpace Networks, where he led the company through rapid growth and strategic restructuring to focus on becoming a mall advertising network while also growing, and subsequently, divesting its CoolSign video merchandising enterprise business. Under his leadership as Chief Operating Officer at Blue Martini Software, a pioneer in e-commerce solutions, the market capitalization tripled, license revenue doubled, and net results increased by $40M. Prior to Blue Martini, Robert served as the Vice President of Corporate Development for Kellogg Company and as General Manager for its Lender's Bagel Division. In addition to leading Kellogg's external growth and acquisitions, he led the turnaround of the Lender's Bagel Division, tripled its value, and divested the unit for nearly $300M. Preceding his tenure with the Kellogg Company, he was Managing Director and co-founder of Deloitte and Touche LLP's Midwest Corporate Finance practice responsible for advising the region's clients on acquisitions and joint ventures. Robert holds an MBA with High Distinction and a BSE from the University of Michigan.
Len Eschweiler - Vice President Sales
Len Eschweiler has over 13 years of sales leadership experience in the e-commerce sector. Prior to joining MyBuys, he was an early team member of MarketLive, an industry leading e-commerce platform and solutions provider where he served as Vice President, Sales and Marketing, and most recently headed up European expansion efforts as Vice President of Strategy, Europe. Previously, he was Director of Sales and Marketing for IMS-Net, a start-up focused on serving the needs of commodity trading via an Internet based trading marketplace. Before entering the software arena, he founded one of the first online music distribution sites for unsigned artists. Len studied computer science at Colorado State University and holds a BS in Finance with a minor in Music from Sonoma State University.
Paul Rosenblum -
Vice President Products and Strategy
Paul Rosenblum has over 20 years of experience defining the strategic direction of successful products for the retail industry. Prior to MyBuys, Paul was Entrepreneur in Residence at Redpoint Ventures. Earlier, he was responsible for product strategy at Pay By Touch, the leading biometric payment system for retailers. Previously, he served as Vice President of Marketing at Movaris, where he repositioned the company as an early leader in Sarbanes-Oxley compliance systems for Fortune 1000 companies. As Vice President of Product Marketing at Blue Martini Software, he was responsible for defining retail eMerchandising. Prior to that, he was Senior Director of Product Marketing at Siebel Systems where he was responsible for the definition of Siebel's flagship sales effectiveness products and launched Siebel's first vertical market solutions. Paul holds an SB in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology.
Lisa Joy Rosner - Vice President Marketing
Lisa Joy Rosner has over 16 years of experience launching, rebranding, and driving revenue for high-tech companies in Silicon Valley. Lisa joined the MyBuys team from BroadVision Inc., an early innovator of personalized e-commerce solutions. During her four-year tenure as Vice President, Worldwide Marketing, she re-launched the company, introduced three new products into the global market, and was part of the team that returned the company to profitability. Previously, as Vice President, Marketing, at DecisionPoint Applications, a financial performance management software provider, she transformed the company brand, aligned sales and marketing processes and added industry-leading companies to the customer base. Prior to that, Lisa launched Market-Touch Corporation where she pioneered and evangelized a new category in CRM - Sales Effectiveness. She has also served in senior business development, marketing and education management roles at Brio Technology, SGI, and Oracle Corporation. Lisa graduated Summa Cum Laude from the University of Maryland with a BA in English Literature.
Shaun Schooley - Vice President Client Success
Shaun Schooley is charged with ensuring MyBuys clients receive the most efficient deployment and the highest performing implementation of the MyBuys service. He brings over 20 years of senior management experience in marketing. Most recently, he was Vice President of Strategic Marketing at Naehas, a web-based marketing solution to create customized and personalized web pages, where he maintained major client relationships and led follow-up programs for Fortune 500 firms. Prior to Naehas, Shaun spent over 19 years in financial services and technology marketing with companies such as Charles Schwab, Amazon.com, and Wells Fargo. Shaun is a frequent industry speaker at 1:1 marketing events sponsored by the DMA, U.S. Postal Service, and the National Center for Database Marketers. He holds several patents in electronic payment technologies and he holds an undergraduate degree from Hastings College and an MBA from Arizona State University.
Mark Weiler - Vice President Engineering
Mark Weiler provides the technical and visionary leadership to MyBuys Engineering team. He brings over 16 years of experience in building high quality solutions in the areas of Web Applications, Enterprise Applications, Infrastructure, and Systems software. Most recently, Mark was Vice President Engineering at NorthStar Systems Inc., where he was part of the founding team and was responsible for first 8 versions of the company's leading Wealth Management and Asset Management solutions. Prior to joining NorthStar, he managed the teams responsible for building B2B connectors and EAI adapters for Extricity (acquired by Peregrine) whose Alliance B2B product line was used to automate supply chains including RosettaNet processes for several major electronics vendors. Before Extricity/Peregrine, he developed a number of products at Microsoft, notably Exchange Server, MAPI, and LAN Manager and he was a key member of the Exchange X.400 Message Transfer Agent on the first four releases of Exchange Server. Mark holds a Bachelors degree in Computer Science and Engineering from the University of California, Santa Barbara.
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