MyBuys Named a Leader in Mobile Commerce in New ABI Research Report
MyBuys rated highest in innovation in ability to deliver customized mobile web on the fly
Redwood City, CA— March 30, 2011—MyBuys, the leading provider of personalization for multi-channel retailers, direct brands, and digital agencies, today announced that ABI Research recognized MyBuys as a leader in Mobile Commerce and ranked MyBuys as one of the most innovative companies in the space. ABI Research Senior analyst Mark Beccue noted that MyBuys received the highest innovation rating due to its ability to deliver customized mobile web on the fly, a critical innovation for mobile online shopping.
“As the only Personalized Mobile provider, MyBuys is proud that our new offering has been so well received in market and is now recognized by ABI Research as one of the industry’s best mobile solutions,” said Robert Cell, CEO MyBuys. “MyBuys is the only company to utilize Personalized Navigation™ to engage consumers, producing greater clicks, conversions and ultimately revenue for e-commerce sites.”
Every customer who visits a retailer’s mobile website using MyBuys is recognized as an individual with unique preferences and shopping behaviors. MyBuys serves the best products and offers to the shopper with technology that displays real-time changes in content and inventory. MyBuys’ personalizes all page functionality including catalog, search, ratings and reviews, cart integration, store locator, and more. Implementation is fast, as there are no IT requirements for current MyBuys clients and minimal for all new clients.
“We continue to innovate not only in our technologies, but also in how we are bringing them to market with our recently announced MyBuys Mobile Challenge,” said Cell. “MyBuys is allowing retailers the first ever free platform test of a mobile solution allowing direct comparison to any current mobile e-commerce site. We are confident that personalization is the key to improved results and if the MyBuys Mobile site doesn’t perform better, no fees are charged for implementing the site test.”
MyBuys will be hosting a webinar on the MyBuys Mobile Challenge April 5th, 2011 at 2PM ET. To register or learn more about the Mobile Challenge, go to www.MyBuys.com/Challenge.
MyBuys is the leading provider of personalization for multi-channel retailers, direct brands, & agencies. The company builds deep profiles based on each individual shopper’s behavior, then uses a patent-pending portfolio of algorithms and real-time optimization to deliver the most relevant recommendations, advertisement or content. MyBuys’ clients are increasing engagement by more than 100% across all channels, average order value by 45 percent, conversion rates by 90 percent, and boosting overall online revenue 10-30%. More than 300 companies, including more than 70 of the Internet Retailer Top 500, partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. Visit them online at www.mybuys.com.