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 As we start 2010, I wish you all a happy & healthy New Year and a great thank you for being our clients. The theme of this quarter's newsletter is "Momentum." There's finally a light at the end of the tunnel and the economy is showing signs of coming out of the recession. The last five quarters have made us all leaner and we are ready to build on these lean foundations to create prosperous and profitable growth. We believe the reliance on promotions will begin to decrease as new offerings and innovations create higher margin opportunities for our clients. We look forward to helping you best target these new offerings to each consumer.Read more >>
 2009 forced retailers to get creative in order to maintain online sales in the face of declining consumer confidence and the corresponding downturn in spending. It made us take a look at ways to turn onetime buyers into repeat purchasers, and to figure out how to extract a larger share of wallet from an increasingly cautious customer base. There is no one answer to these issues, but a great place to start is to make your interactions meaningful across multiple channels and at every touch point. According to the June 2009 e-tailing group report on personalization, over 76 percent of respondents said they both wanted and expected retailers to know something about them, and would buy more if interactions with retailers and manufacturers were personalized. Read more >>
 Black Friday and Cyber Monday are just two days on the calendar. Now that the dust is settling on holiday 2009, and as you go look at your revenue numbers, stop and think about what you did to make this holiday season a success. Did you appropriate funds correctly? Did you enhance the shopping experience? Did everything go as planned?
Here at MyBuys we are on a mission to keep the momentum rolling, and that means doing the best possible job to support our clients efforts in every way we can. Early on in the fourth quarter we rolled out MyBuys 4.1 to enhance MyBuys ability to ensure consistent delivery of our multi-channel product recommendations. Timed with the new product release was the activation of our "geographic redundancy program" with a second data center on the east coast and dramatically increased load capacity.Read more >>
 I used to go to NYTimes.com or CNN.com every morning to get my news. After all, these are the sources of trustworthy reporting. Similarly, I used to sign up for companies' newsletters so I could stay up to date on their service offerings.
Nowadays, however, I typically find out important news first on Facebook or Twitter. Minutes after the untimely death of Patrick Swayze, Twitter was alive with tweets about him. "Dirty Dancing" started trending high, and all of a sudden the RIP Patrick Swayze Group was showing up on my Facebook home page. The same thing happened when Ted Kennedy passed away.
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