We are seeing approximately 10% of total traffic and upwards of 3% of online revenue coming from MyBuys Mobile. Mobile is growing rapidly and MyBuys is optimizing all of it for us.
Dan Parise, Business Development Marketing Director - eFashion Solutions
Cross-Channel Personalization Drives Sales
Historically, online conversion rates have hovered around 3%. We call the other shoppers—those that don’t convert—Group97. What are you doing to turn their interest into sales?
Many retailers seem to accept a 97% conversion failure as a fact of life. These retailers take a “shotgun approach”, repeatedly sending the same message to their target shoppers, using only a single channel (retargeting ads) for a limited period of time (typically 7 days or less). They believe that by over-saturating the market, they can somehow rise above the noise and deliver enough exposures to drive incremental conversions.
MyBuys offers a better way to engage with Group97, consistently and over the entire customer lifecycle. We get to know shoppers; match their interests to the products in your catalog; learn more about them every time they interact with your business; and present them with the most compelling offers coordinated across all touch points.
The MyBuys digital marketing and merchandising solution drives higher shopper engagement across channels – and higher revenue for your business. Because we incorporate rigorous A/B testing into every solution, you will be able to demonstrate:
Increases in conversion rates and average order value (AOV) on your main e-commerce site, mobile site or Facebook page
Higher email open rates and click-through rates
Measurable improvements in online revenue and lifetime customer value
MyBuys lets you cultivate meaningful interactions that are tailored to the shoppers that have already demonstrated an interest in your brand and products. Our cross-channel personalization solution:
Engages Shoppers at the Point of Sale
Web Recommendations – Dynamically merchandise your e-commerce site for individual shoppers in real-time.
Mobile – Quickly create a mobile-optimized e-commerce site that delivers dynamic merchandising within your shoppers’ expected brand experience and integrates with your existing shopping cart and order management systems.
Facebook Commerce – Strengthen your Facebook presence with a personalized commerce experience where your shoppers can complete their purchases without ever leaving Facebook.
Call Center – Turn your call center representatives into cross-sell experts with MyBuys recommendations.
Uses Predictive Retargeting to Bring Shoppers Back to Your Site and Drive Repeat Purchases
Display Ads – Find your shoppers as they surf the web and drive them back with personalized recommendations in display ads.
Email – Send Email Alerts with individualized recommendations and strategically place recommendations in your promotional and transactional emails.
Direct Mail – Drive more sales online or in store when your shoppers receive a set of personalized recommendations in their mailbox.
