Predictive Direct Mail

Predictive Direct Mail Hits the Mark

Savvy retailers know that segmentation helps increase ROI on their direct mail campaigns.

By sending to people you know are in the market for your product – we call them Group97 – you can increase margin and the effectiveness of your campaigns.

MyBuys Predictive Direct Mail utilizes our predictive shopper profiles to identify individual shoppers who are likely to purchase. Then, we send them a direct mail piece with personalized product recommendations and relevant offers to entice them to return to your site or come into one of your stores.

Predictive Direct Mail acts like a personalized product catalog, bolstering your retargeting efforts, driving new sales, and enhancing customer engagement and loyalty.