Predictive Display Advertising

Predictive Display Advertising Engages Shoppers Wherever They Are

On average, 97% of online shopping visits don’t result in a completed purchase.

The shoppers who don’t convert – whom we call Group97 – represent a huge pool of potential revenue. Do you keep sending them the same message and hoping that it will stick? Or do you want to take advantage of everything that you know about them, every time that you have a chance to reach them?

MyBuys Predictive Display Advertising is a leading display retargeting service that allows retailers to merchandise to shoppers on other Internet sites, while taking full advantage of the intelligence they have built from previous interactions. First-generation ad retargeting solutions follow consumers around the Internet, showing them the last product they viewed or a product they may have abandoned in a shopping cart – over and over again. MyBuys allows you to create meaningful interactions with shoppers by showing them a suite of different products, each of which has been chosen explicitly for the individual based on his or her predictive shopper profile.

MyBuys Makes It Resonate

Our predictive shopper profiles contain insights on what shoppers like – based on their stated preferences, their browsing habits, and the products that they actually purchase or abandon in their shopping carts. Unlike session-based retargeting solutions, our intelligence is not limited to a specific targeting window. We aggregate as much as five years of data on each individual shopper, and we use this intelligence to deliver dynamically generated display ads with personalized recommendations – wherever the shopper is on the Web. For example, we can:

• Alert a shopper to the arrival of a new product in a category or brand they've expressed an interest in
• Offer up a cross-sell for a recently purchased item

MyBuys Makes It Cost-Effective

We also use real-time spend optimization algorithms, which allow us to serve your ads on the most effective – and cost-effective – ad networks to reach your shoppers. We are constantly monitoring results across more than 20 ad networks that cover over 95% of content sites. We can dynamically redirect ad delivery to networks that are performing better for your shoppers, your content, and your offers. And in addition, we provide 100% performance accountability through standard A/B testing.

MyBuys Makes It Easy

Our team of experienced account and campaign management professionals can get you live in as little as a week. We work closely with you to build effective ad creative and are here to optimize and manage your campaigns. At the same time, you always have access to a comprehensive account dashboard so that you can track and control all aspects of the campaigns yourself.