Predictive Shopping Alerts

Predictive Shopping Alerts Drive Higher Open Rates and More Click-Throughs

You spend as much as $2 per customer to send emails to different shopper segments.

Email is one of the best tools you have to connect with your most valuable shoppers — Group97 of the 97% of shoppers who don’t convert when they visit your website. But consumers’ inboxes are full of clutter today, to the point that they often reach directly for the Delete key.

Don’t you want to send them something that actually speaks to their preferences and interests?

A Unique Alert for Every Individual

MyBuys Predictive Shopping Alerts are individualized emails that match each of your shoppers’ top-of-mind desires, based on their stated preferences and what we have learned about them over time. By tailoring the content of your communications to what is essentially a “segment of one,” you can achieve higher open rates, higher click-throughs, and higher revenues.

MyBuys can customize not only email content but also when the email is delivered, in order to maximize response rates. Tapping into our predictive shopper profiles, we can take into account browsing behavior, price sensitivity, purchase activity, individual preferences, inventory changes, merchant events, and more into account when determining when to communicate with each individual. MyBuys Predictive Alerts provide a highly effective means to retarget Group97 because they can motivate them to buy at the most opportune time.

Personalize Your Existing Customer Communications

Personalizing your shopper interactions does not require a separate touch. In addition to sending Predictive Shopping Alerts, you can strategically place recommendations in your existing email communications such as order confirmations and newsletters. Integrations with leading email systems such as ExactTarget, Responsys, Experian CheetahMail, and Bronto make the process fast and virtually automatic for your marketing team.

Research by MyBuys and the e-tailing group found that more than 1 in 3 consumers expect personalized post-order communications. Our clients have found that embedding personalized recommendations in transactional emails, which have close to a 100% open rate, are an effective way to bring shoppers back to your site and boost revenues.