Web Recommendations

Personalized Product Recommendations Put More in Your Shoppers’ Carts

According to a survey conducted by the e-tailing group, 77% of online shoppers make additional purchases when product recommendations are personalized.

Wouldn’t you like to be able to merchandise your store to suit every shopper you work hard to acquire? Feature the most attractive products as they browse? Show exactly what your most valuable shoppers want? This sounds like a merchandiser’s dream; but setting up cross-sells manually typically costs $4 per SKU per year. Why not do it a better way?

MyBuys Web Recommendations is a simple, turnkey solution that creates the personalized experience that your online shoppers want and expect. We dynamically merchandise your e-commerce site for each individual shopper using a portfolio of powerful recommendation algorithms combined with time-tested best practices for online merchandising. Working as part of our cross-channel personalization solution, web recommendations deliver a consistent, coordinated and personalized message to fit every point in the customer lifecycle.

With every click, MyBuys leads your shoppers to the most relevant choices

We understand your product assortment so that we can start out with great recommendations. We learn from every click and track and remember every facet of your shoppers’ behavior. We use their stated preferences, their browsing habits, and the products they actually purchase to create predictive shopper profiles that shape individual recommendations across your site and evolve over time.

The results? A more engaging and effective shopping experience for your shoppers. Better business results for you: higher conversion rates, higher AOV, and more revenue.

MyBuys Web Recommendations can:

  • Deliver a mix of cross-sells and up-sells, top sellers, featured, and new or on-sale items across categories and brands
  • Rank potential recommendations based on each shopper’s preferences, price points, and favorite brands
  • Offer new products or prices based on current shopping activities

Our promotional and cross/up-sell techniques include:

  • Sale announcements
  • New product introductions
  • Featured items
  • Top selling brands or products
  • Pre-arrival announcements
  • Product lifecycle
  • ...and more

We never give up, even if the shopper leaves the site. MyBuys can retarget your Group97—those shoppers who don’t convert—with display ads and email alerts based on:

  • Items abandoned in the shopping cart
  • New or sale items from the shopper’s favorite brands or categories