Media | Technology & Scale

Technology & Scale

Profile Targeting Drives Our DSP

Building on top of our profile targeting, we use real-time spend-optimization algorithms to serve your ads on the most effective – and cost-effective-ad networks on the Internet for reaching your targeted consumers. We are constantly monitoring results across our network and are able to dynamically redirect ad delivery to networks that are performing better for you, thereby optimizing to your campaign goal in real time. We drive the highest click-thru rates, conversions, and site revenues, delivering strong Return on Ad Spend (ROAS).

We partner with over 25 major ad exchanges, publishers, ad networks, and yield optimizers giving us cost effective access to over 100,000 quality websites so we can reach your consumers wherever they are. We are constantly monitoring your performance across our infrastructure and are able to dynamically redirect ad delivery to networks that are performing better for you. Since our solution is available across channels, we are able to optimize campaigns to retarget consumers until they convert, saving money on wasted impressions after conversion.