Who is Group97
On average, 97% of online shopping visits don’t result in an immediate purchase. Who are the shoppers behind these visits, and what are you doing to turn their interest into sales?
For years, single-session conversion has hovered around 3%. The vast majority of site visitors demand multiple interactions with retailers, often across different channels and devices, before they decide to buy. We call these shoppers Group97. And we know that they represent a huge amount of potential revenue for your business.
Group97 has expressed interest in your brands and products. They came, they saw, and they may have liked what they saw. They were just not quite ready to commit. They will be more inclined to respond to your messages than brand- new shoppers, as long as you have something relevant and personal to say to them.
Group97 has left clues about the products they like. If you pay attention, you can tell what products they are interested in, to what product attributes they have strong affinities, and what channels and devices they use to engage with your business. They may have even shared their preferences with you.
So why isn’t Group97 converting more easily? Because they require a personal touch—a focused, relevant and meaningful shopping experience. Too many retailers take a “shotgun approach,” retargeting all shoppers with the same message (usually the last product browsed) using a single channel (such as display ads) for a limited period of time (typically 7 days or less). They believe that by over-saturating the market, they can somehow rise above the noise and deliver enough exposures to drive incremental conversions.
MyBuys offers a better way to engage with Group97, consistently and over the entire customer lifecycle. We get to know shoppers; keep track of their explicit and implicit preferences; match their interests to the products in your catalog; learn more about them every time they interact with your business; and consistently present them with the most compelling offers and recommendations across all touch points.