Deep Consumer Profiles

No other recommendation service builds a consumer profile as deep, persistent and complete as MyBuys does. We base our recommendations on both explicit and implicit information about your shoppers’ tastes, including:

  • Purchase history—Past transactions from the Web and your stores
  • Website activity—We track each click and we know every product and price relating to those clicks—what a shopper searches for, where and how each shopper browses, what gets put in the shopping cart, what’s abandoned or purchased
  • Self-identified preferences—We offer shoppers a simple way via alert sign-up to tell us their interests— such as preferred brands, product categories, or just knowing what’s on sale and what’s new

By continuing to build the profile over repeated visits and interactions, we start strong and deepen our knowledge every time a shopper interacts with a MyBuys powered site.