Press Releases
MyBuys Tees Up Sales for Austad’s Golf
Retailer More Than Doubles Conversion Rate and Raises Average Order Value 20%
Redwood City, CA--April 21, 2008 - MyBuys™, the leading provider of personalized product recommendations, today announced Austad’s Golf is enhancing the customer experience and increasing sales using MyBuys. Since signing on as a MyBuys client in late 2007, Austad’s has seen average online order value increase 20 percent.
MyBuys provides personalized product recommendations on both Austads.com, as well as in customized email alerts which are distributed to Austad’s customers. Site visitors opt-in to the email alert program, select the categories of product they’re interested in, and begin receiving alerts about new or sale items in their selected categories. Consumers clearly love the service – they open the personalized alerts more than twice as often as they open traditional email newsletters.
“Customers crave information on the products they want to buy, and if we can give it to them and make it easier for them to find and buy the product, we’re creating loyal customers,” says Joel Harrington, Internet operations and marketing director, Austad’s Golf. “Personalizing our site with MyBuys recommendations and email alerts helps us win and keep customers. We’re big believers in the power of personalization.”
“Austad’s understands that personalization has become an essential competitive tool for online retailers as they differentiate and appeal to their most valuable consumers,” said Paul Rosenblum, vice president of products and strategy for MyBuys. “We’re pleased to be able to help Austad’s shoppers find exactly the products they are looking for and keep them coming back for life.”
Data shows that when customers visit a retailer’s site from a MyBuys alert, they purchase. More than twice the number of consumers now open Austad’s direct email marketing offers; MyBuys has increased Austad’s email conversion rate by over 130%. In just one quarter, and even before the important Father’s Day holiday season, MyBuys personalization has driven immediate incremental revenue, accounting for over 5% of Austad’s overall site sales.
About Austad’s Golf
In 1963, when JFK was President and Arnold Palmer was at the top of his game, Oscar Austad started the first golf catalog in America from the family home. At that time, golfers only bought equipment through pro shops, where they went to be custom-fitted. But Austad’s Golf proved there was a demand for good quality golf equipment at fair prices sold through a different channel. The company succeeded, and today has grown to 11 retail stores, all in the upper Midwest. Austad’s continues to mail its catalog and sells via its website, www.austads.com.
About MyBuys
MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on each individual shopper’s behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys’ clients are increasing average order value by 30%, improving conversion rates by 82%, and multiplying the lifetime value of every customer. Premier retailers—including Lancôme, SKECHERS, Golf Galaxy and Karmaloop—partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. www.MyBuys.com
Media Inquiries
Emily Borders
Borders + Gratehouse
415.963.4174
emily@bordersgratehouse.com