Press Releases
MarketLive and MyBuys Deliver Best-of-Breed Personalized Product Recommendations to Online Retailers through Strategic Alliance
Intelligent Selling® Gets Even Smarter at Helping Retailers Engage Customers and Build Loyalty
Foster City and Redwood City, CA—November 3, 2008—– MarketLive®, Inc., the leading global eCommerce software and service provider for retailers, and MyBuys®, the leading provider of personalized product recommendations for online retailers, today announced a strategic alliance that will bring MyBuys web recommendations and email alert services to MarketLive retailers through co-selling and joint marketing activities. Together, MyBuys and MarketLive help retailers deliver rich personalized shopping experiences that increase online revenue, grow average order value, and build customer loyalty.
“Customer loyalty and engagement are top of mind for all online retailers who are focused on growing revenue,” said Mark Pierce, CEO of MarketLive. “By delivering a rich, personalized shopping experience, online retailers differentiate themselves from competitors and build profitable customer relationships. MarketLive’s proven merchandising methodologies, the MarketLive eCommerce Suite, and MyBuys personalized web recommendations and email alerts are a powerful solution that help retailers deliver compelling shopping experiences that bring customers back again and again. We are happy to offer the MyBuys service to our retailers and are confident it will help them compete and grow.”
MyBuys personalization services enable online retailers to dynamically merchandise product recommendations for each and every shopper throughout the website and via email alerts. With the MarketLive and MyBuys adapter, retailers can implement quickly in order to streamline up-selling and cross-selling efforts, reduce complexity for merchandisers, and maintain a consistent customer experience while protecting the brand.
“MyBuys, the market leader, leverages an advanced optimization-based engine to offer intelligent and relevant recommendations based on shopper profiles that are built for each consumer,” said Robert Cell, CEO of MyBuys. “The MarketLive eCommerce suite represents over a decade of built-in merchandising best practices. Together, MarketLive and MyBuys provide the most sophisticated merchandising solution to drive 5-20% incremental revenue, increase average order value 45%, conversion 90% and help retailers thrive. We are pleased to work with MarketLive and look forward to the success of our joint retail customers.”
MarketLive and MyBuys are already working with three joint customers who are in various stages of implementation. MyBuys web recommendation and email alert services extend the MarketLive Consumer Storefront to help retailers meet customer expectations at each stage of the shopping process. By showcasing specific, relevant products, shoppers find the merchandise that meets their needs and preferences and are more likely to make purchases and come back again. The MarketLive Consumer Storefront offers a flexible, standards-based interface, allowing simple integration with MyBuys services. The companies have built a MyBuys adapter for the MarketLive eCommerce suite, so implementation is simple and fast.
About MarketLive
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Carolina Biological, Bon-Ton Stores, Intermix, Vanity Shops, Gaiam, Wakeside, and TruSnow.
About MyBuys
MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys' clients are increasing average order value by 45%, improving conversion rates by 90%, and multiplying the lifetime value of every customer. Premier retailers—including Lancôme, SKECHERS, Golf Galaxy and Karmaloop—partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. www.MyBuys.com.
Media Inquiries
Emily Borders
Borders + Gratehouse
415.963.4174
emily@bordersgratehouse.com