Press Releases
Peruvian Connection Selects MyBuys to Power its Cross-Channel Relevance Initiatives
Luxury Apparel Retailer Partners with the Personalization Experts to Elevate the Online Shopping Experience
Redwood City, CA--May 19, 2008 - MyBuys™, the leading provider of personalized product recommendations, today announced that Peruvian Connection has selected MyBuys as the retailer’s personalization vendor of choice for providing a more relevant experience to their online shoppers.
A luxury apparel online retailer with both retail stores and a high-end catalogue, Peruvian Connection offers fashionable and superior quality clothing, accessories and home décor inspired by Peru. Peruvian Connection enjoys strong loyalty from its existing customers, but new product lines are expanding their customer demographic to younger women.
In order to meet the needs of their existing customers as well as enjoy growth within a new demographic, Peruvian Connection needed to offer a deeper level or personalization through product recommendations. They currently manage recommendations manually, but the MyBuys implementation will allow them to automate the process and build profiles for every shopper so they can offer the right products based on their unique preferences.
“As I see it, the name of the game is relevancy – that’s what it takes to stay ahead and drive more sales,” said Erik Martinez, Director of eCommerce at Peruvian Connection. “And if you don’t have a mathematical, algorithmic way of analyzing your customers and matching them to your merchandise and promotions, you’re going to miss more than you’ll hit. MyBuys provides the customer profiling and merchandising know-how to deliver the personalization that we need in order to stay relevant in a competitive market.”
When implementation of MyBuys Web Recommendations is complete, Peruvian Connection customers will see personalized product recommendations that match their preferences each time they enter the site. As customers shop, they will see more and more relevant items, helping Peruvian Connection increase their upsell and cross-sell on existing inventory.
“We’re delighted that Peruvian Connection has selected MyBuys to help them reach their expanding audience in a more personalized way,” said Len Eschweiler, vice president, sales, at MyBuys. “On average, MyBuys’ clients see a 30 percent increase in average order value and improve conversion rates by more than 80 percent after implementation on their sites, so we are looking forward to getting some fantastic results.”
About Peruvian Connection
Peruvian Connection Ltd. is a retailer of high-end women’s and men’s clothing, accessories and home décor inspired by ethnographic textiles from cultures all over the world. The company was founded in 1976, originally as a mail-order catalog, and now also sells online and through four outlet stores. www.peruvianconnection.com
About MyBuys
MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on each individual shopper’s behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys’ clients are increasing average order value by 30%, improving conversion rates by 82%, and multiplying the lifetime value of every customer. Premier retailers—including Lancôme, SKECHERS, Golf Galaxy and Karmaloop—partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. www.MyBuys.com
Media Inquiries
Lisa Joy Rosner
Vice President, Marketing
lrosner@mybuys.com