MyBuys Personalized Display Advertising
MyBuys Personalized Display Advertising provides online marketers with compelling, behaviorally targeted, totally personalized display advertising to effectively attract, convert and nurture high value consumers – delivering the industry’s best return on advertising spend.
MyBuys Personalized Display Advertising uses real-time, big data analytics to automatically tailor the content of every ad unit to match each individual’s precise and current preferences, tastes and desires. For maximum omni-channel effectiveness, MyBuys Personalized Display Advertising is automatically coordinated with MyBuys Personlized Email and Web Recommendations.
With MyBuys Personalized Display Advertising you can:
- Acquire new customers using the industry’s only cost-effect display advertising for acquisition
- Retarget site and cart abandoners to drive immediate conversion
- Nurture customers immediately after purchasing to drive re-engagement, up-selling and cross-selling
- Re-engage consumers for as long as 18 months to drive repeat purchases, cross-sell, up-sell and fuel long-term relationships
- Automatically coordinate display, e-mail, mobile and website campaigns to drive maximum effectiveness
MyBuys continuously identifies consumers based on immediate behavior, individual preferences and affinities plus prior behaviors from our audience base of more than 250 million individuals. We can target consumers with personalized advertising as part of your acquisition strategy, for retargeting and conversion, for nurturing, upselling and cross-selling, and for re-engagement over the long term via ongoing dialogs for as long as 18 months.
Most marketers think display advertising is only useful for brand marketing and awareness. And nearly all marketers want more alternatives than sending the bulk of their acquisition budget to Google. The breakthrough is that by using big data to couple behavioral segmentation with personalization, we have for the first time made display advertising both effective and profitable for customer acquisition. Learn more about MyBuys Acquisition
MyBuys Shopper Marketplace
MyBuys Shopper Marketplace provides you with access to over 250 million in-market shoppers with high purchase affinities. You can reach frequent shoppers, seasonal buyers and price-tiered purchasers based on behavioral characteristics to drive awareness and acquisition. Learn more about MyBuys Shopper Marketplace.
For site and cart abandonment, utilize our predictive, dynamic retargeting advertising to deliver offers that go beyond simply recommending the last item viewed by a consumer. MyBuys populates each display ad with a basket of personalized products and offers, specially selected for each individual consumer based on their behavior, affinities and current and historical purchase intent. Learn more about MyBuys Retargeting.
MyBuys Long-Term Targeting
MyBuys Long-Term Targeting uniquely lets you deliver relevant, behaviorally targeted, personalized display advertising to consumers and customers for as long as 18 months since you have last interacted with them. Most other display advertising offerings can only follow consumers for a few weeks.
For your customers, MyBuys Long-Term Targeting is an effective vehicle for up-selling, cross-selling, nurturing and re-engaging for as long as 18 months between visits and/or purchases. It’s also proven to be highly effective for replenishment, seasonal, lifestyle, events, and win back campaigns.
For consumers who have engaged with you in the past, but never purchased, MyBuys Long-Term Targeting is an extremely effective acquisition vehicle – because a dollar spent to re-market to consumers who have in the past shown interest is worth three dollars spent on trying to acquire brand-new consumers who are unfamiliar with your brand. Learn more about MyBuys Long-Term Targeting.
With MyBuys Personalized Display Advertising you can select from a variety of industry standard pricing models, including CPM (cost per impressions), CPC (cost per click), CPE (cost per engagement), and CPA (cost per acquisition).
Or you can choose our unique, pay for performance, guaranteed-return pricing model. With performance-based pricing, you never pay for clicks or views that don’t lead to business – we only charge a small fee calculated as a percentage of the sales actually driven by our media. For your firm, this means results are guaranteed – you have zero risk, zero costs and everything to gain.
Killer Financial Performance
No matter what your marketing or performance goals are, MyBuys Personalized Display Advertising is proven to generate performance results that consistently outperform standard display advertising and retargeting. On average, our clients enjoy:
400%+ lift in performance over standard retargeting
100%+ lift over dynamic retargeting
1500%+ lift vs. prospecting efforts
Get started in days
Contact us and you can get started in days, or view a live demo now of MyBuys Personalized Retargeting
MyBuys Personalized Display Advertising