MyBuys Long-Term Targeting
Nurture past customers and re-engage visitors
MyBuys Long-Term Targeting allows you to foster an ongoing dialog with customers who have purchased from you in the past, as well as visitors who left your site without a purchase, for up to 18 months.
Competitive personalized display advertising and retargeting solutions are typically only effective for weeks – MyBuys Long-Term Targeting helps you to drive revenue over a much longer time horizon.
MyBuys automatically taps historical consumer behavior information with our sophisticated personalization algorithms to get the right products and offers in front of each individual to drive more visits and higher sales.
Love your customers, for a long time
Most marketers know that, on average, only 3% of consumers that you engage with convert. MyBuys Long-Term Targeting makes it cost-effective to remarket to a significant portion of the 97% of consumers who didn’t purchase from you, as well as those customers who did – allowing you to re-engage, convert, nurture and retain them all over long periods.
MyBuys Long-Term Targeting allows you to employ specific display ad campaign communication strategies like cross-selling, up-selling, retention, seasonal, lifestyle, events, competitive win back and more.
Reconnect intelligently for up to 18 months
- Calendar and seasonal targeting
- Re-engage past customers
- Retarget all past site visitors
- Reactivate dormant past purchasers
- Acquire new customers
- Reach consumers far beyond the standard 14 day retargeting window
Target all previous site visitors or only the ones who match your best conversion metrics, reactivate dormant past purchasers with competitive win back offers, and reduce expensive, ineffective new-to-file initiatives with targeted acquisition campaigns. With MyBuys Long-Term Targeting you can now reengage consumers with 1:1 precision for up to 18 months.
Complete lifecycle marketing with display advertising
