MyBuys Personalized Email
Email continues to be one of the most effective – if not the most effective – mechanisms for driving acquisition, conversion and nurturing. But at the same time, consumers are getting more and more inundated with email, and their in-boxes are getting choked with irrelevant messages and promotions through “batch and blast” tactics and spam.
There’s a better way – and all you have to do is to make sure every single email you send to a consumer is individually personalized just for that person. Of course all of this is impossible to do manually, even with an army of merchandisers – and that’s where a customer-centric marketing system like MyBuys comes in.
Personalized e-mail tactics that work
To drive conversion, deploy site and cart abandonment e-mail programs. When a consumer abandons your site, or puts something in a cart and leaves, the best practice is to send a series of three emails – on the first day, the second day and the fourth day after abandonment. MyBuys can do all of this automatically for you – and drive up to 20% conversion.
You should include cross-sell recommendations into your order and shipping confirmation emails that are tied not only to the products in the order, but that take into consideration other preferences, affinities and price sensitivities that you know about each individual consumer. These are among the most valuable emails you’ll send – because they have the highest open rates – so don’t miss the opportunity to cross-sell and up-sell. With MyBuys, this is totally automatic.
Turn your newsletters and promotional emails into personalized communiques’ by adding a basket of recommendations that are uniquely selected for each individual. You’ll find that open and conversion rates increase over time – that as consumers begin to trust that there’s something in your email just for them, they’re going to be more likely to open, to click, to engage and to purchase.
Automatic Alerts bring consumers back
Don’t rely solely on your marketing organization to come up with the segments and offers on their own. This is incredibly labor intensive and time consuming, and is very difficult to scale. Instead, let the MyBuys system automatically create segments of one – where the trigger for the email is not your marketing organization, but instead a combination of changes to your catalog coupled with each consumer’s unique affinities.
Imagine how effective it would be if a new product were introduced into your catalog, your marketing systems could automatically identify all consumers with a high affinity for products with matching characteristics; then, each consumer would be automatically notified about the new arrival. Or if a product were to go on sale, and you could automatically identify and notify consumers that have shown an interest in this product, or like products, and let them know that the price has changed.
Embrace the mobile world
More than 45% of the email processed by MyBuys is read on mobile devices – and nearly 20% of purchases are completed on tablets and smartphones. MyBuys leverages our network of 250 million consumers to automatically recognize and fingerprint every device used by a particular person. We automatically coordinate conversations across devices, and we ensure that the consumer has an excellent experience regardless of the type of device they choose use to interact with you.
It’s not at all uncommon for a consumer to respond to a MyBuys email alert on their laptop, click on a site abandonment email from their iPad, and complete a purchase from their Android phone – all in a single buying experience. With MyBuys this is seamless for the consumer – which is why it works so well.
Hundreds of e-commerce sites have deployed MyBuys Personalized email and are seeing outstanding returns – on average up to 10 times more revenue per email than standard segment-based marketing emails. In many ways, every time you send out a personalized email with MyBuys, it’s like printing money.
MyBuys Personalized Email works with on all major desktop, tablet and mobile devices and automatically coordinates with our personalized display advertising and web recommendations. Because consumers find it so valuable, MyBuys Personalized Email has among the highest deliverability rates and lowest opt-out rates of any email marketing program.
MyBuys Personalized Email