MyBuys Personalized Email Shopper Alerts
Kind of like printing money
MyBuys Personalized Email Shopper Alerts are periodic, automated, personalized email messages that contain product offers, recommendations and content unique to each consumer. Most of our clients send them once or twice per week, on average to 20% of their opted-in email list per send.
Shopper Alerts can be sent either by MyBuys or by your existing email service provider. The content of the Shopper Alerts is tailored to meet the product tastes and preferences of each individual consumer, based on their explicit and implicit behaviors, as well as on changes in your catalog, pricing or offers.
Unlike traditional promotional email that is typically sent in bulk to targeted segments, Shopper Alerts are created and delivered on an entirely 1:1 basis – only when our algorithms determine that the email will be relevant and meaningful to the consumer.
To generate these emails, the MyBuys system automatically looks at each individual consumer, one at a time. Based on each consumer’s profile, and only if we find new content, products or offers that our algorithms are sure will be interesting to them, we automatically includes the creative, messages, offers and product assortment that are most likely to appeal to that consumer – based on everything you know about them individually. Every single email is unique and different – whether you deliver to a thousand or a million consumers per send.
MyBuys even optimizes the send time of every email, based on the consumer’s past behavior, to ensure the highest open rates. The content of Shopper Alerts populates upon open, creating a truly individualized, one-to-one communication, displaying the most relevant recommendations and offers to the consumer.
MyBuys’ personalized email alerts are in many ways like printing money. Each time these messages go out, orders come in. Overall MyBuys’ personalized email alerts convert three times better than traditional targeted email campaigns, and can add 5% to 10% of incremental revenue for your business.
MyBuys Personalized Email Shopper Alerts
