MyBuys Transactional Recommendations
Every touch point with a consumer can be used to trigger 1:1 personalized emails. Transactional communications such as order confirmation and shipping notifications are emails that most marketers are already sending, but aren’t thinking of as vehicles to drive up-selling and cross-selling.
Don’t waste this opportunity.
MyBuys recognizes these types of transactions, and executes a multi-stage marketing campaign to present your buyers with additional offers and recommendations. It’s a simple, proven way to generate additional sales from your best customers included in an email you’re already sending.
The best practice is to include cross-sell and up-sell recommendations into your order and shipping confirmation emails that are tied not only to the products in the order, but that take into consideration other preferences, affinities and price sensitivities that you know about that individual consumer. These are among the most valuable emails you can send – because they have the highest open rates – so don’t miss the opportunity to cross-sell and up-sell. With MyBuys, this is totally automatic.
MyBuys Personalized Transactional Email Recommendations