You spend an enormous amount of time, effort and money on acquisition – attracting consumers to come to your site, but far too many of them leave empty-handed. Here’s the opportunity – the more engaged the consumer is with you, the higher the likelihood of conversion, and the bigger the order.
The key question is simple: How do I get the consumer more engaged?
The answer: Hold completely personalized 1:1 conversations with them, designed specifically to drive engagement and conversion and coordinated across every channel.
Place unique, personalized recommendations in front of every individual. Engage with them throughout their buying process – via display advertising, in e-mail, on your website – on their computers, tables and mobile devices.
Learn everything you can about the consumer, as quickly as you can, and utilize this information to identify the most desirable products, services and offers for each individual. Remember every action a customer has taken and every purchase they have ever made – and delight them with products and offers they haven’t yet realized they want.
If shoppers leave your site or abandon your cart without buying, don’t let them showroom at Amazon. Bring them right back to your site – with personalized email and display advertising for site abandonment and cart abandonment. These tactics alone can increase conversion by more than 25%.
And once they are ready to buy, or even after they have purchased – get them to buy more – by using personalized product recommendations, email and display advertising to cross-sell and up-sell related products and services. It’s likely you can more than double your average order value simply by taking advantage of the cross-selling and up-selling opportunities you already have.
MyBuys knows 250 million consumers. We know every piece of data matters, and we utilize it all to ensure we deliver the most personalized recommendations to each and every consumer, to convert them from shoppers into customers, and from customers into fanatics.
It’s radically effective – and by using personalized website recommendations, email and display advertising together you can drive conversion 50% higher – and at same time increase your average order value by up to 300%.
MyBuys products to consider: