Why MyBuys?

Cross-Channel Personalization Breaks Through the 3% Conversion Barrier

Why do retailers accept a 97% conversion failure as a fact of life?

Online conversion rates have hovered around 3% for a long time because retailers don’t take a different approach to those shoppers who express interest in their brands and products but don’t convert. We call them Group97. Instead of speaking to these shoppers as individuals, they just send the same message to everyone, using only a single channel (retargeting ads) for a limited period of time (typically 7 days or less).

The MyBuys Cross-Channel Personalization solution engages Group97 shoppers with product recommendations and offers that meet their top-of-mind desires – and coordinates these offers across channels.

Take a look at our solution, and you’ll see that MyBuys makes the difference – in sales and average order value (AOV), in marketing return on investment (ROI), and in shopper engagement and loyalty.

Predictive Shopper Profiles Create Meaningful Interactions

Our predictive shopper profiles contain insights on what shoppers like – based on their stated preferences, their browsing habits, and the products that they actually purchase or abandon in their shopping carts. We learn more from every click. In fact, we can look at online and offline data going back as far as five years.

Because we know your shoppers, we can create offers with which they are most likely to engage, and we can coordinate these offers across all of the touch points through which they interact prior to conversion.

Savvy Merchandising Fits Your Business

At MyBuys, we know that no two retailers run their businesses in the same way. We understand your product assortment and how best to merchandise it online.

When we make recommendations, we take into account all of the relationships between products, categories, assortments, brands, and more. We also look at merchant events such as new product introductions, sales, featured items, clearance items, and even what is out-of-stock or back in stock. The bottom-line result: MyBuys recommends products when and where they are appropriate.

Client Satisfaction Is the Formula for Success

From the beginning, we take the time to understand your business and work with you to develop a winning strategy. Our seasoned Client Success team operates as an extension to your marketing department. Their job is to continuously bring you new ideas, share our best practices and merchandising expertise, and uncover opportunities to increase your revenue.

We Are Always Testing

Our solution has a robust experimentation framework that makes rigorous A/B testing and optimization possible. We evaluate advertising creative, email elements such as subject lines, images and layouts and website elements such as number and types of recommendations presented, associated imagery (we call “bling”) and offer placement. Then, our service continuously selects the best performing combinations and changes the mix of algorithms being used in order to get the best results.

Patent-Pending Technology

No matter how clever it is, there is no single algorithm that will give the best recommendations for every situation –retailers, shoppers, and interaction channels vary way too much.

That’s why we don’t rely on just one. MyBuys has developed a patent-pending portfolio of algorithms that was developed by e-Commerce personalization experts. We then apply a unique “recipe” that combines different weightings of the algorithms in each cross-channel personalization situation. Depending on what the shopper is doing, what his or her price affinity is, what products are in your catalog, what merchant events are going on, and how you choose to merchandise, the mix of algorithms changes.